While the passenger vehicle (PV) segment had its worst-ever monthly sales in eight years in April 2019, there were some standout performances. The Maruti Suzuki Eeco launched in January 2010 and updated recently with more safety kit – has clocked its best-ever monthly sales in April 2019 with 10,254 units sold. Its previous best was in March 2019 (9,893 unit). By the end of Aprtil 2019, the Maruti has sold a total of 5,74,160 units of the Eeco, having crossed the 5 lakh unit milestone in October 2018.
A couple of UV offerings, including the Maruti Suzuki Vitara Brezza and the Hyundai Creta, have brought some respite to a despondent industry, which is hurting from weak buyer sentiment and low industrial production caused by worrisome factors in the Indian economy. While low liquidity in the rural market as well shortage of working capital with dealers still remains a major issue, there is an impact of shared mobility on new vehicle sales in urban clusters, which is slowing down new car purchases and lowering the ownership of multiple vehicles in a single household. The impact of the slowdown is clearly visible in sales of the top-selling PVs in the country as well, where the Top 10 vehicles totaled 1,38,294 units in April 2019,
against 1,61,299 units sold in April 2018 – a notable 14 percent dip. Let’s track how these best-sellers fared in the competitive market environment, Third place is taken up by Maruti’s premium hatchback, the Baleno, which garnered sales of 17,355 units and declined 15 percent while marginally improving upon its ranking by one position (April 2018: 20,412). At No. 6 is the Maruti Wagon R sold 11,306 units, albeit with a 31 percent decrease in volumes (April 2018: 16,561). The car rivals Hyundai’s Santro, Tata’s Tiago and its own cousin Celerio in its segment. The current-generation Wagon R gets dual airbags,
ABS with EBD and reverse parking sensors as part of standard safety fitment across trims. The Wagon R also comes with a petrol-CNG bi-fuel option. Hyundai’s Creta jumps three positions to land the No. 7 spot in April, with the popular SUV finding place in 10,487 homes. The Creta recorded positive growth of 11.6 percent over sales in last April, which stood at 9,390 units. At No. 8, the Korean brand’s premium hatchback, the Hyundai Elite i20, didn’t perform up to expectations with sales figures dropping by 16 percent to close at 10,411 units (April 2018: 12,369).